How to Calculate NPS

The NPS is the world’s leading metric for measuring customer loyalty and satisfaction. Here are three reasons why you should adopt it.

  • You can easily collect scores at scale. By asking customers the Net Promoter question.

  • You can track the score over time. Is your score going up or down.

  • It helps you identify and focus on initiatives that drive customer retention and growth.

  • When customers are successful, so are you.

Effective way for companies to measure and improve customer satisfaction, which is critical for business success.


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Why the Net Promoter Score Matters

The most widely used metric in the world to get client satisfaction and loyalty is the NPS. Here are top three reasons you should use it

  • Predictive power: NPS has been found to be a good predictor of business growth.

  • Simplicity: NPS is a simple metric that is easy to understand and communicate. It is based on a single question.

  • Actionable insights: NPS provides actionable insights that can help companies improve their products, services, and customer experience.

Effective way for companies to measure and improve customer satisfaction, which is critical for business success.

The Net Promoter Score (NPS) is a metric that measures customer loyalty and satisfaction based on a simple question: "How likely are you to recommend our company/product/service to a friend or colleague?" The score is based on a scale of 0 to 10, with 0 being "not at all likely" and 10 being "extremely likely."

A good NPS score varies by industry, but generally, a score above 50 is considered excellent, a score between 30-50 is considered good, and a score below 30 may indicate room for improvement.

Companies can use the NPS to measure customer satisfaction and loyalty, identify areas for improvement, and track their progress over time. The NPS can also be used as a predictor of business growth, as companies with higher NPS scores tend to have higher rates of customer retention, more referrals, and faster revenue growth.

To increase your company's NPS, you need to focus on improving the customer experience. This can involve identifying pain points in the customer journey, addressing customer complaints and feedback, and providing excellent customer service. It's also important to communicate with your customers regularly and show them that you value their feedback and loyalty.

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